A free 5-pillar diagnostic. A score from 0 to 100. Exactly where your revenue system is working — and exactly where it's breaking down.
Free · No credit card · No meeting required
They say “lead generation.” The MRI says “your message isn't landing, so no lead gen system will save you.”
The GTM Clarity Score runs your business through the same 5-pillar framework we use in every IGTMS engagement — the one that's helped founders generate $1B+ in revenue. It tells you what your problem actually is, not what you think it is.
The score is just the beginning. The pillar breakdown is what you act on.
Each pillar is worth 0–20 points. Your total score out of 100 tells you exactly how your revenue system stacks up — and where the leaks are.
How well-defined is the problem you solve, who has it, and why you're the right answer? Vague positioning is the most common revenue leak we find — and the most fixable.
Can your ideal clients find you? This measures your inbound presence, content footprint, SEO signals, and whether your market knows you exist before you reach out.
What happens when a prospect shows interest? This measures pipeline clarity, CRM setup, follow-up systems, and whether interest reliably turns into revenue.
Is your team equipped to close? This looks at your sales process, discovery capability, pricing confidence, objection handling, and founder-independence.
Is your tech actually supporting your revenue motion? CRM health, automation, data hygiene, and whether your stack does its job or just adds complexity.
Every score has a corresponding diagnosis — and a clear path forward. The goal isn't a perfect 100. The goal is knowing exactly where to focus next.
Your GTM is world-class or close to it. You're in rare company. The gap to the top is optimization, not rebuilding. Focus on compounding what already works.
You have the bones. There are structural misalignments holding you back from consistent performance. Targeted fixes on your lowest pillars unlock significant growth.
The symptoms are real but the causes are deeper. You're likely investing in tactics when the system itself needs work. A targeted rebuild of 2–3 pillars changes everything.
This is the most honest thing we can tell you — and the most useful. You don't need optimization. You need architecture. The good news: it's fully fixable with the right system.
15–20 questions across the 5 pillars. Not a quiz — a structured diagnostic. You'll answer based on what's actually true about your business right now, not what you're working toward.
Your overall GTM Clarity Score plus a pillar-by-pillar breakdown showing exactly which parts of your revenue system are working and which are the root cause of your growth constraints.
Use the pillar breakdown to prioritize your own fixes — or book a free 30-minute call to walk through your score with Mark and get a clear path forward. Either way, you leave with clarity you didn't have before.
Free · Under 5 minutes · No meeting required.
Know exactly where your revenue system is working — and where it isn't.
Want someone to walk through your results with you?
Book a free 30-min call with Mark →
Every score tells a story. Here's what the MRI has uncovered for companies across industries — including ourselves.
Used internally as the benchmark comparison for client reports. Salesforce scores near-perfect across all five pillars — category-defining messaging, compounding demand infrastructure, systematized sales execution at scale, and a RevTech stack that actually runs the business.
Every year we assess IGTMS against the same five pillars. We share the results — including the gaps — inside The Foundry community. The most credible thing we can say about this tool is that it tells us things we need to hear, not just things we want to hear.
Solid reputation, deeply capable team — but the MRI surfaced messaging that didn't match how buyers described the problem. No structured demand system. Sales entirely referral-dependent.
The MRI flagged a combined 34-point gap in Demand Visibility and Conversion Infrastructure. Within 60 days of engagement: outbound active, inbound content producing weekly leads, pipeline measurably more consistent.
Run the diagnostic. Get the score. Know exactly where to focus. It's free — and it will tell you more about your business than most $5,000 strategy engagements.
Questions? Email Nicole directly.
