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8-Week Live Program
The Core Four Revenue System

The GTM Foundation
You Should Have
Had Day One.

8 weeks. 48 topics. Real curriculum taught live - not a course you never finish. Build a repeatable go-to-market system, aligned from messaging to revenue tech.

Apply for the Next Cohort →See the Curriculum
Program at a Glance
Duration8Weeks
Topics48Covered
FormatLiveSessions
CohortSmallIntentional

“Built to be applied. Not just watched. Every session is live, every founder gets attention.”

The Four Pillars

Everything you need to grow - in that order.

◈
Pillar 01

Strategy

Create positioning and messaging that converts the right customers at the right time.

◈
Pillar 02

Process

Install a sales and delivery rhythm that scales beyond the founder.

◈
Pillar 03

Revenue Technology

Choose the right systems for your stage and measure what actually matters.

◈
Pillar 04

Founder Independence

Build a business that can grow without you doing every step personally.

What You Build

After eight weeks, your growth engine is no longer guesswork.

This is not theory. It is a live, founder-focused training that combines business model clarity, messaging, lead generation, sales execution, and RevTech into one operating system.

A clear business model

Know your ideal customer, pricing, margins, and what a customer is worth.

A consistent message

Speak with one voice across website, outreach, and sales conversations.

A lead generation engine

Stop hoping for referrals and create a reliable flow of qualified prospects.

Sales that feels grounded

Move from awkward pitching to a repeatable discovery-to-close process.

The right GTM systems

Get the tech and metrics you actually need at your current revenue stage.

A scalable roadmap

Finish week 8 with the plan to grow without depending on founder hustle.

Designed for founders
For solopreneurs and startup leaders who are ready to stop patching their GTM.
  • You are doing the work, but the business still feels inconsistent.
  • You want a system for acquisition, sales, and delivery that fits your stage.
  • You want a course that centers on execution and measurable outcomes.
What this course fixes
  • Broken messaging and unclear positioning
  • Unpredictable lead flow and inconsistent pipeline
  • Sales that depends on founder energy alone
  • Tech that is too heavy, too light, or not connected
Curriculum

8 weeks. 48 topics.
One complete GTM foundation.

8Weeks
48Topics
LiveSessions
Week 1
Business Model & Offer Clarity
  • Your ideal customer and where they spend time.
  • The four levers every business runs on.
  • Cost, margin, price and the right unit economics.
Week 2
ICP, Data & Commercial Messaging
  • From description to a message that converts.
  • Competitive clarity and white-space positioning.
  • The one-page narrative that works everywhere.
Week 3
Lead Generation
  • Lead generation systems, not one-off tactics.
  • Cold outreach, referrals, and inbound that work together.
  • The three numbers that tell whether your engine is working.
Week 4
Sales Execution
  • Diagnose whether you have a sales problem or a GTM problem.
  • Discovery as a diagnostic, not a pitch.
  • A repeatable process from first call to signed agreement.
Week 5
Psychology of Sales
  • Why buyers buy and how to build confidence in conversations.
  • Handling pricing objections without discounting.
  • Creating space for clarity instead of pressure.
Week 6
RevTech & Measurement
  • Process before platform: the right tech for your stage.
  • Pipeline stages, CRM discipline, and meaningful KPIs.
  • Leading indicators that keep growth predictable.
Week 7
Operating System Leverage
  • How to make your GTM system the thing that works without you.
  • What to automate, what to keep human, and where to invest first.
  • The handoff between demand, sales, and delivery.
Week 8
Scale the System
  • Document what works and make it repeatable.
  • Hiring order, accountability, and growth constraints.
  • A graduation roadmap that keeps the momentum going.
Who This Is For

Built for founders who are building
before they have all the answers.

You belong here if
  • ✓
    You are a solopreneur, entrepreneur, or early-stage founder.
  • ✓
    You make revenue but feel the foundation is shaky.
  • ✓
    You want a clear message, pipeline, and sales rhythm.
  • ✓
    You are willing to implement between sessions.
  • ✓
    You want a small room of founders, not a massive course.
This is not for you if
  • ✕
    You want a shortcut or a done-for-you service.
  • ✕
    You are looking for a passive course to watch later.
  • ✕
    You are not ready to do the work between sessions.
  • ✕
    You already have a full GTM system and are only optimizing.
  • ✕
    You cannot clear time for the eight-week commitment.
The Foundry

You are joining a room,
not a course.

Weekly live sessions, founder hot seats, and a private community keep this room grounded in your business. Built for smart, active founders who want to contribute, learn, and grow together.

Weekly Live Sessions

Mark guides the cohort live every week. Real curriculum, real answers.

Private Community

Founders only. Deep conversations, real feedback, no noise.

Hot Seats

Bring your current challenge and get direct, specific response.

Alumni Access

The room stays open after cohort close. You keep the community.

Training Offer

Everything included in
the Core Four Operating System.

Live sessions, practical templates, weekly implementation guides, and coaching support to make the GTM system real in your business.

Applications are reviewed quickly and cohort size is intentionally small so every founder gets attention.

  • 8 live weeks with a structured curriculum
  • 48 topics spanning offer, messaging, leads, sales, measurement, and scaling
  • Worksheets and tools to use alongside every session
  • Weekly hot seats and founder accountability
  • Access to the private Foundry community after the course
Next Step
Apply now and reserve your seat.

Investment details are shared after application review. Cohort size is intentionally small.

Start Your Application →Talk to Mark First

Applications open now. Rolling cohort start dates available.

FAQ

Questions founders ask
before they apply.

Who should apply for the Core Four Revenue System?

This is for founders, solopreneurs, and early-stage leaders who have revenue but lack a predictable GTM system. If your growth depends on founder hustle instead of aligned operations, this program is for you.

What do I get after the eight weeks?

You leave with a complete GTM foundation: a clear customer profile, a commercial message, a lead generation system, a sales process, and the right RevTech flow for your stage.

How is this program delivered?

Live weekly sessions with Mark, guided worksheets, real-time cohort discussion, hot seats, and access to the private Foundry community. It is built to be applied rather than just watched.

Do I need an existing business to join?

Yes. This is not a pre-idea course. You should have an active offer, some revenue, and the willingness to build a stronger GTM system.

What kind of outcomes can I expect?

Expect clarity about who you sell to, a message that lands, a repeatable lead flow, a more confident sales process, and a roadmap to grow without the business depending on you alone.

How do I apply?

Click the Apply button, complete the application, and the team will review it within 48 hours. If your business is a fit, you will receive the next steps and cohort details.

Ready to stop guessing and
start building a real revenue system?

The Core Four Revenue System is the fastest way to move from founder-dependent revenue to a structured, repeatable go-to-market engine.

Apply for the Next Cohort →Talk to Mark First