GTM Offerings
120-Day GTM Transformation
Starting at $70,000
"Your Business Has a GTM Credit Score. Do You Know Yours?"
A 5-pillar diagnostic. A score from 0 to 100. Exactly where your revenue system is working - and exactly where it's breaking down.
Month-by-month journey:
- Month 1: Market Foundation & ICP Definition
- Month 2: Data & CRM Infrastructure
- Month 3: Messaging & Sales Engine
- Month 4: Demand Generation & Talent Ramp
Deliverables: category design, messaging architecture, ICP, multi-channel lead gen, outbound programs, sales assets, CRM build, enablement, leadership alignment.
Promise: Pipeline predictability in 60–120 days. Unified message. Revenue engine that scales without the founder.
Let's Talk150-Day Go to Exit Sprint
Starting at $85,000
"Built to Sell. Structured to Win."
Same Core Four transformation framework - specifically engineered for founders planning an exit in the next 12–24 months. Every deliverable designed with an acquirer's eye.
Who it's for: GTM system isn't clean enough for buyer due diligence. Needs to show predictable, scalable, founder-independent revenue. Wants to maximize valuation before going to market.
What's different: exit criteria over growth metrics, M&A readiness positioning, documentation built as acquirable assets.
Start the ConversationThe Core Four Operating System - 8-Week Course
$8,000 + monthly Foundry membership after graduation
"Stop Running Your Business on Instinct. Build the System."
The exact GTM framework IGTMS uses with companies they charge $70K+ to work with - built for founders ready to do the work.
8-Week Curriculum:
| Week | Topic |
|---|---|
| 1 | Business Model & Offer Clarity - financial model, LTV, CAC, pricing |
| 2 | ICP, Data & Messaging - Core Four Pillar 1 - narrative, one-pager, white space |
| 3 | Lead Generation - Core Four Pillar 2 - cold email, LinkedIn, referrals, inbound |
| 4 | Sales Execution - Core Four Pillar 3 - discovery, reframe, process, founder-independence |
| 5 | Psychology of Sales - emotional drivers, pricing confidence, rejection |
| 6 | RevTech & Measurement - Core Four Pillar 4 - CRM, KPIs, tech stack |
| 7 | AI as GTM Leverage - AI across all 4 pillars, automation, force multiplier |
| 8 | Scaling the System - graduation checklist, hiring order, SOPs |
The Graduation Test: If you took a 90-day sabbatical, would revenue continue? If no - this is for you.
The Foundry: Post-graduation community. Monthly membership. Active founder network. Ongoing access to Mark and Nicole. First access to new frameworks and tools. *Graduates are Forged.*
Hourly Consulting
Starting at $500/hour
"Sometimes You Just Need the Right Brain in the Room."
When it makes sense: closing a specific gap, a decision needing expert perspective, mid-execution course correction, auditing one piece of GTM.
Who you're getting: Nicole or Mark - operators who've built, scaled, and exited real businesses.
Book Time