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Integrated Go-To-Market Solutions

The team behind
every transformation.

Behind every client win is a team that doesn't wait to be told what to do. They see the gap. They close it.

$100MRevenue Goal
100KFounders Helped
<100Employees
GTM TRANSFORMATION INTEGRATED GO-TO-MARKETCORE FOUR SYSTEM MESSAGING · LEAD GEN · SALES · REV TECHDOWN MARKET SCHOOL B2B FOUNDERSINTEGRATED AI SYSTEMS & STRATEGYTHE GORDON GUIDE igtms.comGTM TRANSFORMATION INTEGRATED GO-TO-MARKETCORE FOUR SYSTEM MESSAGING · LEAD GEN · SALES · REV TECHDOWN MARKET SCHOOL B2B FOUNDERSINTEGRATED AI SYSTEMS & STRATEGYTHE GORDON GUIDE igtms.com

Meet the team

People who get it done.

Every seat is filled by someone we'd fight to keep. That's not a slogan. It's our hiring standard.

MG
Mark Gordon
Founder & CEO

Built and sold an eight-figure mortgage company. Architected a billion-dollar-a-year mortgage platform. Led multiple Inc. 5000 companies through breakout growth as CRO. He blends the discipline of a revenue operator with the mindset of a coach. Obsessed with fixing what's actually broken inside a GTM engine. Thousands trained. Billions sold. The original Rebel CRO.

FounderCEOCRO
NG
Nicole Gordon
Co-Founder · VP Systems & Strategy

Nearly two decades inside real businesses, understanding where clarity breaks down, where growth wobbles, and how to bring everything back into alignment. Helped scale a company to eight-figure revenue and led it through a seven-figure exit. At IGTMS she turns vision into structure, clarity into systems, and growth into something repeatable. Leads IGTMS's SEO and generative search presence so the right founders find us first.

OperationsAI StrategySEO
TD
Tom DiGati
Client Transformation Lead

23+ years in business development, tech, and life sciences. Former VP of Client Success, Director-level at Novartis. When a client engages IGTMS, Tom makes sure they actually get the result we promised.

Client SuccessBD
BW
Brad Weber
AI & Technology

Ex-IBM Partner. Wharton-certified AI Strategist. 15+ years implementing enterprise solutions for Fortune 500 companies. Built The AI Integration Hub. At IGTMS, he builds the systems that make the entire GTM engine automated and scalable.

AIEnterprise
PB
Piper Barrett
Marketing Manager & EA to CEO

Runs all content creation across every social platform, manages multi-client campaigns, and keeps Mark focused on what he does best. Strategy gets made. Piper makes sure the world sees it.

MarketingContent
MJ
Marina Jeha
Sales Operations & Outreach

Builds the flows, systems, and touchpoints that turn a cold reply into a real conversation. Manages cold lead partnerships and LinkedIn outreach, owning every step from first hand-raise to booked discovery call. Nothing slips.

Sales OpsPipeline
LH
Lejs Hajradinovic
Lead Generation

The data behind the pipeline. Sends 5,000+ targeted outbound emails daily across segmented lead lists. Tracks every KPI in a custom-built dashboard: sends, replies, domain health, conversion rates. 30,000 emails a month. Every number accounted for.

Cold EmailData
EB
Ella Brown
Chief of Staff to Co-Founder

Manages Nicole's world inside and outside the business. In every meeting, on every decision, always the first sounding board when it matters. The role that makes everything else possible.

OperationsCoS
The IGTMS mission

$100M revenue. 100,000 founders helped. Under 100 people to do it. That is the mission. If you need a real GTM system, not a strategy deck, this is who you work with.

What we stand for

The IGTMS Core Values.

These aren't on a poster. They're the operating system. Every hire, every decision, every hard conversation runs through these nine principles.

01
Be All-In
We want missionaries, not mercenaries.

We cherish

  • Showing initiative without being asked
  • Acting like an owner, not an employee
  • Caring deeply about the mission and success
  • Stepping up when something needs to get done

We won't tolerate

  • Coasting or doing the minimum
  • Treating this like "just another job"
  • Protecting personal comfort over the team
02
Do What You Say
This is how we define integrity.

We cherish

  • Following through on commitments
  • Renegotiating early when necessary
  • Over-communicating progress

We won't tolerate

  • Missing commitments without warning
  • Last-minute excuses
03
Radical Transparency
Push decisions to the lowest level of competency.

We cherish

  • Sharing information openly
  • Giving context so others decide better
  • Empowering teammates with knowledge

We won't tolerate

  • Hoarding information
  • Unnecessary approval bottlenecks
04
Radical Candor
The best idea wins, wherever it comes from.

We cherish

  • Honest feedback delivered with care
  • Speaking up when you disagree
  • Challenging ideas, not people

We won't tolerate

  • Gossip or back-channel complaints
  • Silence followed by private criticism
05
Team, Not Family
Teams are built intentionally to win.

We cherish

  • Accountability to the team
  • Pride in collective success
  • Celebrating teammates past and present

We won't tolerate

  • Entitlement to a role
  • Expecting a position regardless of results
06
Build, Measure, Learn
Fire bullets before cannonballs. Take many small, intelligent bets.

We cherish

  • Designing small experiments first
  • Testing ideas quickly, measuring results
  • Protecting company resources
  • 30-day pilots over 6-month commitments

We won't tolerate

  • Reckless, untested commitments
  • Large bets without evidence
  • Betting the company on unproven ideas
07
Profit Is the Scoreboard
Anyone can build an employment center. We build a company.

We cherish

  • Decisions that improve profitability
  • Thinking like an owner
  • Being mindful of how resources are used

We won't tolerate

  • Ignoring financial outcomes
  • Treating profit as someone else's job
08
Everyone's Job Is to Win
The goalie's real job isn't to stop shots. It's to win the game.

We cherish

  • Stepping outside your role when needed
  • Helping teammates succeed
  • Acting in the company's best interest

We won't tolerate

  • "That's not my job" thinking
  • Ignoring problems outside your lane
09
A-Players in Every Seat
CANI: Constant and Never-Ending Improvement.

We cherish

  • Exceptional, not average, performance
  • Continuous improvement always
  • Raising the bar for the entire team

We won't tolerate

  • Accepting mediocrity
  • Keeping people in roles where they don't thrive
“If someone on the team resigned tomorrow, would we fight to keep them? If the answer is no, we do the compassionate thing and help them move on. Every seat. Every time.”

IGTMS Core Values · Value 09: A-Players in Every Seat